Restructuring of a company

For the complete reorientation of a technology consulting company, it was necessary to describe, expand, and supplement the existing offerings in such a way that the broad selection of business customers in terms of industry, company size, and type could be addressed in a convincing and targeted manner. In particular, it was necessary to structure the customer offerings in a sufficiently differentiated manner in order to harmoniously integrate existing and new service offerings. To this end, case studies, project services, and expertise of the company were prepared, analyzed, revised, and prepared for marketing, as well as transferred from databases into a structure that allows for future maintenance and is integrated into online presences. The entire CI was revised and adapted to the new corporate orientation.
In addition, the company was incorporated and integrated into the corporate structure of a holding company, which will harmonize this company’s offerings with those of other divisions in the future and ensure synergy effects.