For a client in the event and leisure activities sector, a marketing concept had to be developed and implemented, and an internet presence planned and implemented with the necessary links to various online platforms. Special consideration had to be given to separating this from the accommodation services also offered as a basis for independent referral marketing. New structures and processes for reservations, bookings, and payments had to be developed and implemented. This also required comprehensive coordination with referral partners and the client.
SERVICES
Procedure List
- Inventory
- Planning the necessary processes and derived process requirements
- Advice on effective placement on the market and the development of the services as a brand
- Development of the website
- Creation of suitable image and video material
- Integration of accompanying internet platforms
- SEO, blog processes, support team set-up
- Process design and implementation for referral marketing
- Planning and development of suitable processes
- Implementation of the website and relevant connections
- Piloting
- Implementation support
Classified Sercices
- Business and IT Consulting (70)
- Processes
- Security
- Strategic
- Structure
- Technologic
- Management Support (30)
- Operational Support (61)
- Communication
- Implementation
- Partners
- Introduction of Operating Partners (25)
- Placement of Operating Partners (21)
- Selection of Operating Partners (38)
- Training
- Project and Interim Management (67)
- Company
- Customer
- Projects
- Project implementation (63)
SUCCESSES
- Fully integrated web presences
- Suitable workflows
- Stable IT structures
- Integrated marketing concept
- Very satisfied customer
TECHNOLOGIES & METHODS
Classified List
- Data Communication
- Data Management
- Hardware & Architectures
- Methods & Frameworks
- Operating Systems
- Programming Languages & Scripting
- Tools
RESPOSIBILITY
- Overall project management
- Coordination of the customer and technology partners
- Selection, monitoring and implementation with partners
GENERAL CONDITIONS
- High competition in the tourism and event sector
- High customer demands
- Intensive customer support and advice
Further Classification
- Project Duration
- 3 Months
- Company Size
- Company Type
- Industries
