For a client in the vacation rental sector with numerous rooms and vacation homes, as well as a restaurant and bar business, the task was to realign the company, redesign the marketing strategy, rebuild the relevant internet presence such as the website, and revamp existing social media platforms. In addition to these, referral marketing and booking platforms also had to be redesigned so that all websites and databases relevant to the company’s operations could be fully integrated and processes could run efficiently and smoothly.
SERVICES
Procedure List
- Market analysis
Stocktaking - Process and structural planning
- Advice on increasing efficiency
- Development of the website
- Creation of suitable image and video material
- Creation of image film (incl. aerial shots with drone)
- Integration of the various presentation and social media platforms
- SEO, blog processes, support team set-up
- Development of referral marketing
- Planning and development of suitable process models and processes
- Implementation of the website and relevant connections
- Logo and CI redesign
- Piloting
- Implementation support
Classified Sercices
- Business and IT Consulting (70)
- Processes
- Security
- Strategic
- Structure
- Technologic
- Management Support (30)
- Operational Support (61)
- Communication
- Implementation
- Partners
- Introduction of Operating Partners (25)
- Placement of Operating Partners (21)
- Selection of Operating Partners (38)
- Training
- Project and Interim Management (67)
- Company
- Customer
- Projects
- Project implementation (63)
SUCCESSES
- Fully integrated web presences
- Efficient workflows
- Stable IT structures
- Consistent marketing concept
- Very satisfied customer
TECHNOLOGIES & METHODS
Classified List
- Data Communication
- Data Management
- Hardware & Architectures
- Methods & Frameworks
- Operating Systems
- Programming Languages & Scripting
- Tools
RESPOSIBILITY
- Overall project management
- Coordination of customer communication
- Coordination of the technology partners
- Selection, monitoring and implementation with partners
GENERAL CONDITIONS
- High competition in the tourism sector
- High customer demands
- Difficult personnel situation
- Intensive customer support and advice required
Further Classification
- Project Duration
- 5 Months
- Company Size
- Company Type
- Industries