A concept for online presentation and customer interaction was created as part of the marketing for the effective marketing of a financial consultancy. The core component here was a website with responsive design and interaction options, call-to-action and good search engine optimization (SEO), as well as the development of guidelines for use, success measurement and further steps.
SERVICES
Procedure List
- Needs analysis
- Technology analysis and provider comparison
- Provider selection
- Concept development including setup and operation
- Coordination and control of implementation
- Testing
- Acceptance preparation
- Training for content maintenance
- GoLive and aftercare
Classified Sercices
- Business and IT Consulting (70)
- Framework
- Security
- Strategic
- Structure
- Technologic
- Management Support (30)
- Operational Support (61)
- Communication
- Implementation
- Partners
- Project and Interim Management (67)
- Customer
- Projects
- Project implementation (63)
- Connections
- Optimization
SUCCESSES
- Increased visibility and demonstrable additional customer business”””
- Positive feedback from the customer and new customers
TECHNOLOGIES & METHODS
Classified List
- Data Communication
- Data Management
- Hardware & Architectures
- Methods & Frameworks
- Operating Systems
- Programming Languages & Scripting
- Tools
RESPOSIBILITY
- Responsibility for the online project from needs analysis to acceptance and aftercare
GENERAL CONDITIONS
- No online presence to date
- Inexperienced in the profitable use of a modern website and social media
Further Classification
- Project Duration
- 5 Months
- Company Size
- Company Type
- Industries
