{"id":5433,"date":"2014-09-01T00:00:16","date_gmt":"2014-09-01T00:00:16","guid":{"rendered":"http:\/\/highprocstruc.com\/?p=5433"},"modified":"2025-09-02T18:14:05","modified_gmt":"2025-09-02T18:14:05","slug":"project-025","status":"publish","type":"post","link":"https:\/\/highprocstruc.com\/de\/project-025\/","title":{"rendered":"Koordination der Vermarktung eines neuartigen Medizinproduktes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5433\" class=\"elementor elementor-5433\">\n\t\t\t\t<div class=\"elementor-element elementor-element-786467e e-con-full e-flex e-con e-child\" data-id=\"786467e\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9cef4e0 e-con-full e-flex e-con e-child\" data-id=\"9cef4e0\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-042c16e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"042c16e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zur einer erfolgreichen Vermarktung und dem Verkauf eines neuartigen Medizin-Produktes war es f\u00fcr ein Unternehmen erforderlich, die geeigneten Ma\u00dfnahmen zum Produkterfolg zu planen und umzusetzen. Hierbei war von zentraler Bedeutung, dass einerseits herk\u00f6mmliches Marketing-Material bereitgestellt werden konnte und andererseits \u00fcber Online-Pr\u00e4senz und die zielgerichte Nutzung sozialer Medien und Website-Aktivit\u00e4ten die n\u00f6tige Aufmerksamkeit erzeugt werden kann.<br \/>Die Strategiebildung, Auswahl von Partnern und die Koordination der Durchf\u00fchrung aller erfoderlichen Aktivit\u00e4ten, galt es hierbei f\u00fcr das Unternehmen zu organisieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88426d0 e-con-full e-flex e-con e-child\" data-id=\"88426d0\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-072459f e-con-full e-flex e-con e-child\" data-id=\"072459f\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-456d9af elementor-widget elementor-widget-image\" data-id=\"456d9af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"511\" height=\"372\" src=\"https:\/\/highprocstruc.com\/de\/wp-content\/uploads\/1995\/02\/highprocstruc-project-services.png\" class=\"attachment-large size-large wp-image-5257\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f586876 e-con-full e-flex e-con e-child\" data-id=\"f586876\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13ac22 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a13ac22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LEISTUNGEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d6b40 elementor-widget elementor-widget-n-accordion\" data-id=\"50d6b40\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8470\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8470\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Vorgehensliste <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8470\" class=\"elementor-element elementor-element-be553a9 e-con-full e-flex e-con e-child\" data-id=\"be553a9\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a67292c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a67292c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Marktanalyse<\/li><li>Bedarfsanalyse<\/li><li>Erarbeitung eines Konzeptes f\u00fcr Online- und Offline-Marketing<\/li><li>Auswahl und Pr\u00fcfung der Partnerunternehmen<\/li><li>Aufbau der Strukturen der Online-Pr\u00e4senz und Vorbereitung der Inhalte<\/li><li>Prozessaufbau f\u00fcr die Markenpositionierung und die Vermarktung<\/li><li>Kontrolle der Parterunternehmen und Beratung<\/li><li>Erarbeitung und aufbau von KPIs zur Messung des Erfolgs<\/li><li>Begleitung und Beratung des Kunden bei und nach dem Go Live<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8471\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8471\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Klassifizierte Leistungen <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8471\" class=\"elementor-element elementor-element-34a94fb e-con-full e-flex e-con e-child\" data-id=\"34a94fb\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fd451 elementor-widget elementor-widget-shortcode\" data-id=\"e4fd451\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/operational-support\/\" title=\"See all 61 projects with this characteristic ...\" target=\"_blank\">Betriebsunterst\u00fctzung (61)<\/a><\/b><\/li><ul><li><b>Implementierung<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/operational-support\/implementation\/implementation-support\/\" title=\"See all 47 projects with this characteristic ...\" target=\"_blank\">Einf\u00fchrungsbegleitung (47)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/operational-support\/implementation\/implementation-planning\/\" title=\"See all 55 projects with this characteristic ...\" target=\"_blank\">Einf\u00fchrungsplanung (55)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Kommunikation<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/operational-support\/communication\/single-point-of-contact-spoc\/\" title=\"See all 30 projects with this characteristic ...\" target=\"_blank\">Zentraler Vermittlungspartner (SPOC) (30)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Partner<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/operational-support\/partners\/selection-of-operating-partners\/\" title=\"See all 38 projects with this characteristic ...\" target=\"_blank\">Auswahl von Betriebspartnern (38)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/operational-support\/partners\/support-with-new-operating-partners\/\" title=\"See all 21 projects with this characteristic ...\" target=\"_blank\">Begleitung bei neuen Betriebspartnern (21)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/operational-support\/partners\/introduction-of-operating-partners\/\" title=\"See all 25 projects with this characteristic ...\" target=\"_blank\">Einf\u00fchrung von Betriebspartnern (25)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/operational-support\/partners\/placement-of-operating-partners\/\" title=\"See all 21 projects with this characteristic ...\" target=\"_blank\">Vermittlung von Betriebspartnern (21)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Schulung<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/operational-support\/training\/staff-training\/\" title=\"See all 32 projects with this characteristic ...\" target=\"_blank\">Mittarbeiterschulung (32)<\/a><\/b><\/li><ul><\/ul><\/ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/business-and-it-consulting\/\" title=\"See all 70 projects with this characteristic ...\" target=\"_blank\">Business- und IT-Beratung (70)<\/a><\/b><\/li><ul><li><b>Rahmen<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/business-and-it-consulting\/framework\/market-analysis\/\" title=\"See all 20 projects with this characteristic ...\" target=\"_blank\">Marktanalyse (20)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Sicherheit<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/business-and-it-consulting\/security\/data-protection-consulting\/\" title=\"See all 39 projects with this characteristic ...\" target=\"_blank\">Datenschutzberatung (39)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Struktur<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/business-and-it-consulting\/structure\/structure-analysis\/\" title=\"See all 65 projects with this characteristic ...\" target=\"_blank\">Strukturanalyse (65)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/business-and-it-consulting\/structure\/structure-building\/\" title=\"See all 56 projects with this characteristic ...\" target=\"_blank\">Strukturaufbau (56)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/business-and-it-consulting\/structure\/structure-design\/\" title=\"See all 61 projects with this characteristic ...\" target=\"_blank\">Strukturdesign (61)<\/a><\/b><\/li><ul><\/ul><\/ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/management-support\/\" title=\"See all 30 projects with this characteristic ...\" target=\"_blank\">Management-Begleitung (30)<\/a><\/b><\/li><ul><li><b>Personal<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/management-support\/personnel\/mentoring\/\" title=\"See all 11 projects with this characteristic ...\" target=\"_blank\">Mentoring (11)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Strategie<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/management-support\/strategy\/strategy-support\/\" title=\"See all 20 projects with this characteristic ...\" target=\"_blank\">Strategiebegleitung (20)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/management-support\/strategy\/strategy-consulting\/\" title=\"See all 25 projects with this characteristic ...\" target=\"_blank\">Strategieberatung (25)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/management-support\/strategy\/strategic-planning\/\" title=\"See all 22 projects with this characteristic ...\" target=\"_blank\">Strategieplanung (22)<\/a><\/b><\/li><ul><\/ul><\/ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/project-and-interim-management\/\" title=\"See all 67 projects with this characteristic ...\" target=\"_blank\">Projekt und Interim-Management (67)<\/a><\/b><\/li><ul><li><b>Kunden<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/project-and-interim-management\/customer\/customer-management\/\" title=\"See all 42 projects with this characteristic ...\" target=\"_blank\">Kundenmanagement (42)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Projekte<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/project-and-interim-management\/projects\/project-leadership\/\" title=\"See all 47 projects with this characteristic ...\" target=\"_blank\">Projektleitung (47)<\/a><\/b><\/li><ul><\/ul><\/ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/project-implementation\/\" title=\"See all 63 projects with this characteristic ...\" target=\"_blank\">Projektumsetzung (63)<\/a><\/b><\/li><ul><li><b>Optimierung<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/project-implementation\/optimization\/structural-optimization\/\" title=\"See all 54 projects with this characteristic ...\" target=\"_blank\">Strukturoptimierung (54)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/project-implementation\/optimization\/technology-optimization\/\" title=\"See all 34 projects with this characteristic ...\" target=\"_blank\">Technologieoptimierung (34)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Verbindungen<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/services\/project-implementation\/connections\/orchestration-of-software-components\/\" title=\"See all 41 projects with this characteristic ...\" target=\"_blank\">Orchestrierung Softwarekomponenten (41)<\/a><\/b><\/li><ul><\/ul><\/ul><\/ul><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-586bb83 e-con-full e-flex e-con e-child\" data-id=\"586bb83\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-888b72f e-con-full e-flex e-con e-child\" data-id=\"888b72f\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f81eff elementor-widget elementor-widget-image\" data-id=\"2f81eff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"511\" height=\"374\" data-src=\"https:\/\/highprocstruc.com\/de\/wp-content\/uploads\/1995\/02\/highprocstruc-project-success.png\" class=\"attachment-large size-large wp-image-5263 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 511px; --smush-placeholder-aspect-ratio: 511\/374;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c054bb e-con-full e-flex e-con e-child\" data-id=\"7c054bb\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bec6c9d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bec6c9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ERFOLGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28cf33d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"28cf33d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Erfolgreiche Markteinf\u00fchrung des Produktes<\/li><li>Messbarer Erfolg der Online-Strategie<\/li><li>Positives Kundenfeedback in Bezug auf die Online-Pr\u00e4sentation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6794346 e-con-full e-flex e-con e-child\" data-id=\"6794346\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3ff1124 e-con-full e-flex e-con e-child\" data-id=\"3ff1124\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b41aaa elementor-widget elementor-widget-image\" data-id=\"0b41aaa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"521\" height=\"390\" data-src=\"https:\/\/highprocstruc.com\/de\/wp-content\/uploads\/1995\/02\/highprocstruc-project-Technologies-methods1.png\" class=\"attachment-large size-large wp-image-5265 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 521px; --smush-placeholder-aspect-ratio: 521\/390;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1522416 e-con-full e-flex e-con e-child\" data-id=\"1522416\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1bf707 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f1bf707\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TECHNOLOGIEN &amp; METHODEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4e595 elementor-widget elementor-widget-n-accordion\" data-id=\"4f4e595\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8310\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8310\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Klassifizierte Liste <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8310\" class=\"elementor-element elementor-element-9849a44 e-con-full e-flex e-con e-child\" data-id=\"9849a44\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ab1ce elementor-widget elementor-widget-shortcode\" data-id=\"a0ab1ce\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><ul><li><b>Betriebssysteme<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/operating-systems\/ios\/\" title=\"See all 14 projects with this characteristic ...\" target=\"_blank\">iOS (14)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/operating-systems\/mac-os\/\" title=\"See all 50 projects with this characteristic ...\" target=\"_blank\">Mac OS (50)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Datenhaltung<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-management\/mysql\/\" title=\"See all 24 projects with this characteristic ...\" target=\"_blank\">MySQL (24)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Datenkommunikation<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-communication\/dns\/\" title=\"See all 26 projects with this characteristic ...\" target=\"_blank\">DNS (26)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-communication\/dyndns-ddns\/\" title=\"See all 18 projects with this characteristic ...\" target=\"_blank\">DynDNS (DDNS) (18)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-communication\/http\/\" title=\"See all 33 projects with this characteristic ...\" target=\"_blank\">HTTP (33)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-communication\/imap\/\" title=\"See all 27 projects with this characteristic ...\" target=\"_blank\">IMAP (27)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-communication\/rdp\/\" title=\"See all 6 projects with this characteristic ...\" target=\"_blank\">RDP (6)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-communication\/smtp\/\" title=\"See all 28 projects with this characteristic ...\" target=\"_blank\">SMTP (28)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-communication\/ssl\/\" title=\"See all 41 projects with this characteristic ...\" target=\"_blank\">SSL (41)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-communication\/tcp-ip\/\" title=\"See all 20 projects with this characteristic ...\" target=\"_blank\">TCP\/IP (20)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-communication\/tls\/\" title=\"See all 33 projects with this characteristic ...\" target=\"_blank\">TLS (33)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/data-communication\/vpn\/\" title=\"See all 23 projects with this characteristic ...\" target=\"_blank\">VPN (23)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Hardware &amp; Architekturen<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/hardware-architectures\/m1\/\" title=\"See all 43 projects with this characteristic ...\" target=\"_blank\">M1 (43)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/hardware-architectures\/server-hardware\/\" title=\"See all 34 projects with this characteristic ...\" target=\"_blank\">Server-Hardware (34)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Methoden &amp; Frameworks<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/methods-frameworks\/project-management-methods\/\" title=\"See all 40 projects with this characteristic ...\" target=\"_blank\">Projektmanagement-Methoden (40)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Programmiersprachen &amp; Scripting<\/b><\/li><ul><li><b>*-ML (<a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/programming-languages-scripting\/ml\/\" title=\"See all 5 projects with this characteristic ...\" target=\"_blank\">5<\/a>)<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/programming-languages-scripting\/ml\/html\/\" title=\"See all 31 projects with this characteristic ...\" target=\"_blank\">HTML (31)<\/a><\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/programming-languages-scripting\/ml\/html\/css\/\" title=\"See all 20 projects with this characteristic ...\" target=\"_blank\">CSS (20)<\/a><\/b><\/li><ul><\/ul><\/ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/programming-languages-scripting\/php\/\" title=\"See all 18 projects with this characteristic ...\" target=\"_blank\">PHP (18)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/programming-languages-scripting\/sql\/\" title=\"See all 17 projects with this characteristic ...\" target=\"_blank\">SQL (17)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Werkzeuge<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/tools\/atlassian-confluence\/\" title=\"See all 23 projects with this characteristic ...\" target=\"_blank\">Atlassian Confluence (23)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/tools\/atlassian-jira\/\" title=\"See all 24 projects with this characteristic ...\" target=\"_blank\">Atlassian Jira (24)<\/a><\/b><\/li><ul><\/ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/technologies-and-methods\/tools\/ms-office\/\" title=\"See all 60 projects with this characteristic ...\" target=\"_blank\">MS-Office (60)<\/a><\/b><\/li><ul><\/ul><\/ul><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ed52f5 e-con-full e-flex e-con e-child\" data-id=\"0ed52f5\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e33ead8 e-con-full e-flex e-con e-child\" data-id=\"e33ead8\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b63210 elementor-widget elementor-widget-image\" data-id=\"6b63210\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"454\" height=\"373\" data-src=\"https:\/\/highprocstruc.com\/de\/wp-content\/uploads\/1995\/02\/highprocstruc-project-responsibility.png\" class=\"attachment-large size-large wp-image-5270 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 454px; --smush-placeholder-aspect-ratio: 454\/373;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7e5265 e-con-full e-flex e-con e-child\" data-id=\"a7e5265\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc20302 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"dc20302\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VERANTWORTUNG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d878b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"24d878b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\">Verantwortung f\u00fcr die Koordination, die technische Qualit\u00e4tssicherung und die Festsetzung, errichtung und Pr\u00fcfung von Messfaktoren f\u00fcr den Erfolg<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-add2b18 e-con-full e-flex e-con e-child\" data-id=\"add2b18\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4b1dfd5 e-con-full e-flex e-con e-child\" data-id=\"4b1dfd5\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1095ebe elementor-widget elementor-widget-image\" data-id=\"1095ebe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"593\" height=\"518\" data-src=\"https:\/\/highprocstruc.com\/de\/wp-content\/uploads\/1995\/02\/highprocstruc-project-general-conditions.png\" class=\"attachment-large size-large wp-image-5272 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 593px; --smush-placeholder-aspect-ratio: 593\/518;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e88a08 e-con-full e-flex e-con e-child\" data-id=\"9e88a08\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc634ca elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bc634ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RAHMENBEDINGUNGEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47999f9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"47999f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\">Schwierige Marktsituation aufgrund vielf\u00e4ltiger Angebote im Bereich von Medizinprodukten<\/li><li class=\"p1\">Auswahl verl\u00e4sslicher, qualitativ hochwertiger und erfahrener Partnerfirmen ist aufw\u00e4ndig<\/li><li class=\"p1\">Marketingaktion erfordert eine deutliche Trennung vom Mitbewerbermarkt<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd7049 elementor-widget elementor-widget-n-accordion\" data-id=\"6fd7049\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1170\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1170\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Weitere Klassifikation <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1170\" class=\"elementor-element elementor-element-5051c50 e-con-full e-flex e-con e-child\" data-id=\"5051c50\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d310a elementor-widget elementor-widget-shortcode\" data-id=\"43d310a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><ul><li><b>Projektdauer<\/b><ul><li>6 Monate<\/li><\/ul><\/li><li><b>Branchen<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/company\/industries\/health-care\/\" title=\"See all 19 projects with this characteristic ...\" target=\"_blank\">Gesundheitswesen (19)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Organisationsart<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/company\/company-type\/industry-company\/\" title=\"See all 56 projects with this characteristic ...\" target=\"_blank\">Industrieunternehmen (56)<\/a><\/b><\/li><ul><\/ul><\/ul><li><b>Unternehmensgr\u00f6\u00dfe<\/b><\/li><ul><li><b><a href=\"https:\/\/highprocstruc.com\/de\/category\/project\/company\/company-size\/micro-enterprise\/\" title=\"See all 28 projects with this characteristic ...\" target=\"_blank\">Kleines Unternehmen (28)<\/a><\/b><\/li><ul><\/ul><\/ul><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce8f11b e-flex e-con-boxed e-con e-parent\" data-id=\"ce8f11b\" data-element_type=\"container\" data-settings=\"{&quot;wdb_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14b0eec elementor-widget elementor-widget-wdb--typewriter\" data-id=\"14b0eec\" data-element_type=\"widget\" data-widget_type=\"wdb--typewriter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wdb--typewriter\">\r\n            <h4 class=\"typed_title\">\r\n\t\t\tHaben Sie Fragen zum Projekt?\t\t\t<span class=\"typed_list\">\r\n\t\t\t\t <span>Melden Sie sich bei uns! - <\/span> <span>WIr freuen uns, Ihnen Antworten zu liefern.<\/span>\t\t\t<\/span>\r\n\t\t\t<span class=\"typed\"><\/span>\r\n            <\/h4>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zur einer erfolgreichen Vermarktung und dem Verkauf eines neuartigen Medizin-Produktes war es f\u00fcr ein Unternehmen erforderlich, die geeigneten Ma\u00dfnahmen zum Produkterfolg zu planen und umzusetzen. Hierbei war von zentraler Bedeutung, dass einerseits herk\u00f6mmliches Marketing-Material bereitgestellt werden konnte und andererseits \u00fcber Online-Pr\u00e4senz und die zielgerichte Nutzung sozialer Medien und Website-Aktivit\u00e4ten die n\u00f6tige Aufmerksamkeit erzeugt werden kann.Die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[506,270,272,390,393,359,357,255,365,85,87,388,387,386,51,249,90,91,39,176,24,397,135,177,358,368,382,392,317,121,411,242,20,360,401,166,361,101,143,107,243,108,385,384,383,375,376,377,415,110,417,111,389,115,391],"tags":[],"class_list":["post-5433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-506","category-atlassian-confluence","category-atlassian-jira","category-selection-of-operating-partners","category-support-with-new-operating-partners","category-operational-support","category-business-and-it-consulting","category-css","category-data-protection-consulting","category-dns","category-dyndns-ddns","category-introduction-of-operating-partners","category-implementation-support","category-implementation-planning","category-health-care","category-html","category-http","category-imap","category-industry-company","category-ios","category-micro-enterprise","category-customer-management","category-m1","category-mac-os","category-management-support","category-market-analysis","category-mentoring","category-staff-training","category-ms-office","category-mysql","category-orchestration-of-software-components","category-php","category-project","category-project-and-interim-management","category-project-leadership","category-project-management-methods","category-project-implementation","category-rdp","category-server-hardware","category-smtp","category-sql","category-ssl","category-strategy-support","category-strategy-consulting","category-strategic-planning","category-structure-analysis","category-structure-building","category-structure-design","category-structural-optimization","category-tcp-ip","category-technology-optimization","category-tls","category-placement-of-operating-partners","category-vpn","category-single-point-of-contact-spoc"],"_links":{"self":[{"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/posts\/5433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/comments?post=5433"}],"version-history":[{"count":10,"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/posts\/5433\/revisions"}],"predecessor-version":[{"id":9085,"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/posts\/5433\/revisions\/9085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/media\/5726"}],"wp:attachment":[{"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/media?parent=5433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/categories?post=5433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highprocstruc.com\/de\/wp-json\/wp\/v2\/tags?post=5433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}