BRIEF DESCRIPTION
A technology consulting company needed to establish an internet presence that would appeal to a very broad spectrum of customers while also addressing each client group in a highly targeted manner, demonstrating the company’s high level of expertise. This required collecting, processing, and integrating a large amount of existing data and enabling data management that would also support the marketing presence.
SERVICES
- Inventory
- Actual analysis
- Marketing and design consulting and implementation
- Content harmonization and structure
- Technology selection
- Website development with special landing pages and structures for targeted customer approach by means of multiple decomposition of expertise
- Piloting
- Implementation support
- Business and IT Consulting (70)
- Processes
- Security
- Strategic
- Structure
- Technologic
- Management Support (30)
- Operational Support (61)
- Communication
- Implementation
- Partners
- Introduction of Operating Partners (25)
- Placement of Operating Partners (21)
- Selection of Operating Partners (38)
- Training
- Project and Interim Management (67)
- Project implementation (63)
SUCCESSES
- Complete presentation of services
- Effective and targeted presentation of services for each required customer group
- Simple content maintenance and success monitoring
- Highly satisfied customer with follow-up order
TECHNOLOGIES & METHODS
- Data Communication
- Data Management
- Hardware & Architectures
- Methods & Frameworks
- Operating Systems
- Programming Languages & Scripting
- Tools
RESPOSIBILITY
- Overall project responsibility
- Partner coordination
- Project implementation (planning to performance reviews)
- Coordination and integration of partners
GENERAL CONDITIONS
- Unique requirements for the online presence
- Multiple conflicting objectives
- Strong competitive market
- Fast-moving market
- Project Duration
- 5 Months
- Company Size
- Company Type
- Industries