Coordination of the marketing of a novel medical device

In order to successfully market and sell a novel medical product, it was necessary for a company to plan and implement the appropriate measures for product success. It was of central importance that conventional marketing material could be provided on the one hand and that the necessary attention could be generated via online presence and the targeted use of social media and website activities on the other.
The strategy development, selection of partners and coordination of the implementation of all necessary activities had to be organized for the company.