Development of a customer group-specific product portfolio to reduce costs, increase efficiency and provide marketing support

BRIEF DESCRIPTION For a premium IT service provider, it was necessary to package services on the basis of recurring customer requirements in order to enable a structured and targeted offering in future customer business on the one hand and to achieve a higher margin through reuse and on the basis of successful services from the […]

BRIEF DESCRIPTION

For a premium IT service provider, it was necessary to package services on the basis of recurring customer requirements in order to enable a structured and targeted offering in future customer business on the one hand and to achieve a higher margin through reuse and on the basis of successful services from the past on the other. To this end, an order analysis and needs-based packaging of the appropriate services into service offerings was developed and branding for these service packages was carried out.

SERVICES

  • Analysis of the services provided for the various customer groups
  • Analysis of partner contracts
  • Development of suitable packaging for maximum flexibility in customer use
  • Pricing of the product packages
  • Branding for the product packages
  • Creation of marketing material for the offering

SUCCESSES

  • The product packages led to faster new customer acquisition and made acquisition much easier
  • New customers were more quickly convinced of the quality of service and their individual needs
  • Existing customers expressed their satisfaction with the new offer package and engaged in network marketing independently
  • The costs for offers and services could be reduced

TECHNOLOGIES & METHODS

RESPOSIBILITY

  • Fully responsible implementation of planning, partner selection and adaptation of partner offers, as well as adaptation of company services to the new packaging and development of branding during product creation

GENERAL CONDITIONS

  • In the competitive market for IT services, a targeted presentation of ‘standard services’ is important in order to stand out from the competition
  • Small companies in particular need not only an individual approach, but also an idea of the solutions for their needs

Do you have any questions about the project or our services? Feel free to get in touch! - We will be happy to answer them.

Related Posts